Also in here is Gowalla which has tied up with some US based promoters to offer deals to those who 'check in' at a venue.
What is mopho?
mopho is the fun new way to share your location by posting a photo
Other apps let you check in to a location and add a photo. With mopho, the photo is the checkin.
This isn't just location-based social networking - it's "social photography": geotagged photos enriched with metadata, comments, and likes. It's all about the photos - the real proof that you were somewhere.
Here's how it works:
- You're celebrating your friend's birthday, and the pics you take become your checkin at that event. Your friends are notified that you're there, and your photos are automatically posted to your Facebook wall and saved on your iPhone.
- During the event, you can see who else is around.
- Later, you can see who else took photos at the event, and view their pictures.
While Gowalla allows you to publish photos with your location, Mophoto aims to differentiate itself by emphasizing the photo first, with the check-in as an afterthought.
( TechCrunch 23/04/2010)