Its launch, on June 27, 2007, was covered by outlets like Wired, Business Week, Webware, and the San Francisco Chronicle,with most of the coverage focusing on Rose, known for his involvement in Digg, Revision3 and TechTV. Due to this media exposure, invitations for Pownce were in high demand and were being sold on sites such as eBay.
On October 30, 2007, Pownce launched their public API. The developers have also created a Pownce API Google Group . Originally, it was primarily for discussing the release of the API, but it now serves to gather feedback and help developers.
On November 12, 2007 Pownce launched a custom theme editor for Pro users. They also added eight more preset themes for non pro users to use.
Acquired by Six Apart
On December 1st, 2008, Pownce announced they were shutting down .
December 15th 2008
We have some very big news today at Pownce. We will be closing the service and Mike and I, along with the Pownce technology, have joined Six Apart, the company behind such great blogging software as Movable Type, TypePad and Vox. We’re bittersweet about shutting down the service but we believe we’ll come back with something much better in 2009. We love the Pownce community and we will miss you all.
The story of Pownce is one that I think we will have to get used to as Web 2.0 meets the real world, products need to 'turn a buck' or be put out of their misery. I don't think that this will put off web developers from coming up with the next big thing. The problem with this is that consolidation by the industry narrows the choice for consumers - take the rise and rise of :
From a slow start where to utter the phrase 'to tweet' was a peculiar code understood by a narrow group of semi-geeks, now two and a half years on where most events in the world -from terrorist attack in Mumbai to plane crashes in the USA are said to be first reported by 'citizen journalists' via Twitter..... it is becoming the known face of micro blogging ( and possibly an acquisition prospect by the owners of Blogger itself - all these double letters!!! 'oo' hence the death of Jaiku).